PPV Campaign Creation Tutorial

Author: CPAlead

Updated Wednesday, February 7, 2018 at 11:23 AM CDT

PPV Campaign Creation Tutorial

Our self serve PPV advertising system allows you to target pop traffic based on country, device, and domain names or keywords. When a domain name or keyword for a website matches your criteria, your ad will be displayed.

Signup as a PPV Advertiser

To create a campaign, first sign up as a CPAlead PPV advertiser. Once your account has been created, you will be ready to add your first PPV campaign. If you already have a CPAlead publisher or advertiser account, you can skip this step.

Set Your Campaign Status

This option will set whether your campaign is inactive or active when it is approved.

Create New PPV Campaign Create New PPV Campaign


This will be the name of your campaign for your own reference. This name will not be displayed publicly.

Campaign URL

This is the URL that will open (pop) on the website when your ad is displayed.

Country Targeting

You can target any country combination you wish.

OS Targeting

Target Android, iOS, Mac, and/or Windows traffic.

Targeting Type

With CPAlead PPV advertising, you can target domain names or keywords. Since many toolbars and plugins display ads based on the site the user is currently browsing, you can target any website or domain.

PPV Targeting Options PPV Targeting Options

Keyword Targeting

Keywords targets, also known as “paths”, will look for the keywords you entered in the META tags of the website, URL, and and also other page content. If the website matches your keyword criteria, your campaign will be eligible to be displayed on that site.

As an example, targeting the keyword “dog” will match the following sites: - dogs.com - dogshow.com - dog.net - facebook.com/dogs - blogspot.com/animals/dogs-are-fun - And more!

You can also use keyword phrases to increase the scope.

As an example for keyword phrases, we will use the phrase “cute dogs”. - cutedogs.com - dogs.com/category/cute - animals.veryamazing.com/dogs/amazingly-cute - dogs.animalshelter.com/cute - best-dogs.com/cutest-in-the-world.html - And more!

By using the asterisk (*) as a wild card you can target misspelled keywords and other URL variations.

Domain Targeting

Using domain targeting, you can target subdomains (example.blog.com), root domains (blog.com), or TLDs (.com).

Root domain targeting will target the root domain, any subdomains, and the entire full path. As an example, you can target blog.com and also match www.blog.com , example.blog.com, and blog.com/any-blog-post.html. Keep in mind that www. is considered a subdomain.

Max Bid (CPV)

This is the maximum amount you are will to pay per view (pop).

Daily Budget

The daily budget will limit the amount of money you will spend on your domain name per day.

Setting PPV Budget Setting PPV Budget

Contact Us

If you have any questions regarding our self serve PPV advertising system or you need help setting up a PPV campaign, please submit a support ticket. To submit a support ticket, please log into your CPAlead advertiser account and click on the Help tab in the left menu.

Noticed an error or an aspect of this post that requires correction? Please provide the post link and reach out to us. We appreciate your feedback and will address the issue promptly.

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